Overview
This project focuses on improving the customer journey for Nykaa users by creating a more seamless, engaging, and intuitive shopping experience. The case study follows Priya, a typical user, through her shopping journey, identifying pain points and opportunities for enhancement.
By refining the customer journey and integrating AI-driven solutions, the redesigned experience enhances usability, engagement, and customer satisfaction, leading to a functional and delightful shopping experience on Nykaa.
