OkLoan UX Lead – Designed loan flows for 5+ NBFCs, enabling ₹342 Cr disbursal, NPA <2%, 60% repeat loans/month

OkNivesh UX Lead – Redesign & Gamification to increase engagement & optimised referral programme, driving ₹30 Cr deposits, 55% retention (34L users)

Subscription Growth – Designed PN journeys, increasing monthly active subscriptions from 330 to 411+ in 3 months

Billing & Inventory UX – Designed automated invoicing & inventory tracking

Ad Monetisation UX – Created targeted ad placements, generating $1,000/month revenue for OkC

OkCredit Desktop App – End-to End design of desktop UX, improving conversion by 12% vs Android

Strategic Collaboration & Leadership Alignment – Partnered with CPO, CTO, CEO to align UX with business strategy. Drove execution across Product, Engineering, QA, Localisation, Support.

Promoted for driving UX-led business growth, adoption strategies, and cross-functional collaboration

Voice Transactions – Introduced voice input, achieving 27% adoption

iOS Merchant UX – Redesigned onboarding & transaction flows, boosting conversion by 6% vs Android

‘Add Customer’ Funnel – Simplified onboarding, increasing first-time completions by 2.8%, overall conversions by 4%

Payment Adoption – Led Ok-Payment redesign, optimising payment links, in-app flows, and physical QR adoption, enhancing merchant trust & transaction success using Shape Up methodology

Merchant-Growth Strategies – Optimised CTAs & in-app nudges, increasing activation & retention

Data-Driven Design – Integrated Hotjar & UX Cam, refining UX via insights & Research

Spark Card UX – Revamped interactions, increasing spark acceptance by 30%

Liked by You Page – Added micro-interactions, boosting engagement

Purchase Flow – Optimised checkout, driving 14.3% revenue growth

Login Flow – Simplified access, reducing drop-offs

CAC Optimisation – Improved onboarding, cutting male CAC to ₹4.5, female CAC to ₹20

A/B Testing & Analytics – Led experiments, driving data-backed UX improvements

Team Leadership – Managed designers & freelancers, accelerating execution

Digital Agriculture UX – Designed smart tools, improving crop monitoring & sustainability tracking

Fresenius Diet App – Enhanced usability, making health tracking seamless for elderly users

AT&T & Mobil1 UX Audits – Led evaluations, delivering major UI/UX enhancements

Pharma UX POCs – Created solutions, enabling Infosys’ expansion into healthcare tech

XPO Logistics - Developed a new UX design guide, improving UI consistency across platforms, Conducted user interviews,

Planned UX roadmaps & requirement matrices, ensuring seamless design execution