Redesigning UX & Strategy at TM
Crafting Meaningful Connections Through Design

As a Senior UI/UX Designer (2018-2019) at TrulyMadly, I led UX flows and product strategies to drive engagement and revenue. With the company's shift toward serious relationships, I redesigned the profile experience, enabling users to showcase their personalities more authentically. Through strategic UX improvements, I aligned the platform with its evolving philosophy, enhancing user trust and meaningful interactions. 🚀

Key highlights include:

• Updated TrulyMadly Logo: A refined, clutter-free identity emphasizing long-term bonds.

• Revamped Landing Screens: Optimized for iOS, Android, and PWA to improve user onboarding.

• Spark Card Redesign: Enhanced UI to increase acceptance rates and meaningful user interactions.

• Insta Spark Feature: A second-chance messaging feature to improve engagement.

• Profile Enhancements: Added video bios, compatibility quizzes, and appreciation features to create wholesome user profiles.

• Ad & Spark Purchase UI: Improved ad description cards and purchase flows for better conversions.

• SEO Page & TM Dashboard: Designed to enhance discoverability and streamline user management.

• Retention Emailers: Strategically designed to bring users back and notify them of potential matches.

This case study demonstrates a data-driven approach to UX/UI improvements, leveraging user behavior insights and product innovation to drive higher engagement and user satisfaction on TrulyMadly. 🚀